A.T. Kearney's 2002 Freight Brokerage Survey has just been published. Over
100 shipper, carrier and broker perspectives were voiced.
Key learnings include:
Freight brokers provide a key service in the truckload transportation
market, providing value to both shippers and carriers- saves the
administrative cost of shippers calling carriers to find capacity and
serves as the marketing arm of many small carriers
Shippers and brokers believe brokerage will have an increasing role in
the future of freight transportation
Both shippers and brokers expect the brokerage market to migrate
towards "forward" contract services (i.e., transportation management
services)
Most expect the internet to play an increasing role in freight
brokerage, largely at the expense of telephone and fax- however, most
believe that the brokerage industry has few risks of future electronic
disintermediation
There is a differing view, however, among shippers and brokers as to
the overall growth of brokerage services- nearly three quarters of
shippers expect the market to use brokers the same as today, while 85
percent of brokers expect increases of 10 percent or more
Shippers look to brokers to provide four key customer requirements:
close relationships to anticipate and understand customer needs, high
level of customer service, access to quality supply and low rates
Among those four customer requirements, shippers believe broker
performance could improve in two areas: access to quality capacity and
customer service.